Email Marketing
Email Marketing
Email Marketing is one of the marketing tools that deliver the highest ROI (Return On Investment) but it is underestimated by many business owners. Email marketing has the highest ROI of all forms of marketing, averaging about $36 in return for every $1 spent. (Constant Contact)
Don’t be surprised to hear people saying email marketing is dead. The truth is that email marketing is and will always be one of the best ways to reach your customers. How can something be dead since you cannot exist online without an email account? Whatever you do online, you are asked to provide your email address to create an account. Your email address is your online identity. Without it, there isn’t much you can do online. So email marketing is not dead.
Why you should start Email Marketing
Billions of emails are sent every day. It is expected that more than 361 billion emails will be sent by the end of 2024. If you set your email strategy up properly, you can generate tons of leads and sales.
Here are some reasons why you should start using email marketing:
Build Stronger Relationships
If you want to generate more sales, then people must first know, like, and trust you. By sending your subscribers information they want directly to their inboxes, you build brand awareness and stronger relationships, you come as trustworthy and it shows that you care about them. You can send a welcoming email, send helpful tips, educate them about how your products and services can help them, send them special offers and discounts, send them a happy birthday coupon, remind them about a product they have forgotten in the cart or just simply thank them for being your subscriber.
Personalised And Targeted Content
Not only can you refer to your subscriber by their name in the subject line or in the email message, but you can also send different content to different segments of your contact list to make your emails more personal and relevant to your readers. 72% of consumers claim that they only respond to marketing messages that target their interests. You want to make sure you send the right emails to the right customers.
Low Cost
First of all, it is not that expensive to buy email marketing services. Secondly, you don't have to pay to advertise to the same people again because now you know how to reach them. Thirdly, the emails you send out are laser targeted because you already know what they are interested in. It is not like sending out flyers in mailboxes wishing that somebody might be interested. You own data this time, just like Facebook and Google does.
Your List Is Your Biggest Asset
Since you don't have any control over social media, no matter what social media platform you use, you are running the risk of losing everything. But with email marketing, your email list and all your campaigns are assets that you own. This means that no one can take them from you — or keep you from reaching out to your customers. If Instagram disappears tomorrow, who cares? It won't affect your business. But if the connection to your customers depends on your social media accounts, you will regret it sooner or later. Look at big brands. As soon as they release a new product to the market, they send a promotional email to their list and ...cha-ching! Hundreds of sales are generated at a click of a button.
Advanced Analytics
The data doesn’t lie. Most email marketing platforms have built-in analytics tools that allow you to see who subscribed, clicked, or opened your emails, and who clicked on a link. You can add tags according to their behaviour, test which subject line has a higher open rate, measure your conversion rates and campaign ROI and tons of other metrics. As time goes by, you gain more data about your customers, just like Facebook or Google does. The more data you have, the more chances you have to generate more sales.
Email Automation
I left this one last as it is my favourite. Email automation is the application of predefined rules that trigger email messages according to the actions customers take or do not take. Email automation takes off your to-do list and frees up your time. Everything can be automated. You set it up once and it does the work for you. Here some email automation examples:
- New subscribers or new customers? Send them a welcoming email.
- Did somebody leave a product in the cart? Send them a reminder email to complete the purchase.
- New products or promotions? Send the email to the right person based on their interests.
- Customers bought a product? Send them a reminder email after a specific period of time to remind them to buy again.
- Is it a customer's birthday today? Send them a birthday email with a discount coupon.
- Some customers haven't bought anything in a while? Re-engage customers by sending them an email exclusive offer.
- Are any seasonal occasions coming up? Send them your offers prior to that day, when they are most in the mood to buy.
- Do you need more customer reviews? Send them an email asking for a review after their purchase.
- Somebody visited a specific page on your website? Send them an email relevant to that page to encourage them to come back or buy a product.
- Some customers didn't open an email you sent? Send the same email again or a different one only to those who didn't open you email.
Everything is done automatically. You don’t even have to click the send button.
However, Email Marketing can get a bit expensive if you don’t know what you are doing. Unless you talk to us. We found the perfect formula to cut the cost of Email Marketing by 2/3.Â
So, what are you waiting for? It’s time for your business to start making email marketing a priority.Â
