Online Advertising
Online Advertising
If you are sick and tired of trying to measure the effectiveness of your traditional marketing campaigns, then I think it is time to start investing in digital advertising, especially if you want to keep up with your competitors. Digital marketing allows all business sizes to reach their target audience with timely, relevant, and personalised messages at a fraction of the cost of traditional advertising.
Advertising online can be amazingly profitable. If you play your cards right and create a profitable ad campaign, then you can make a lot of money. It’s like a cash machine. If you knew that for every 5 euros you spend in an ad campaign you get 10 euros back, how much would you spend?
Why is online advertising so effective?
Your aim when you are running advertising campaigns is to get a positive return on your investment, which means getting more revenue out of the ad campaign than the cost you’re putting in. Here are some reasons why online advertising is so effective:
Cost-Effective
Online advertising is much more affordable compared to traditional advertising. Even with a low budget, you can have access to a fairly wide laser-targeted audience. Especially when you are on a budget, you want to make sure you don’t advertise blindfolded.
Laser Target Your Ideal Customer
With traditional advertising, your budget is spent blindly, with the hope somebody will be interested in your products or services. You have no control over who sees your ads. Facebook Ads or Google Ads can help you target your audience in a lot of detail. You can narrow down your audience to a specific age, sex, education level, hobby, interests, location, marital status, income, job title, purchase intention, and so on. The possibilities are endless.
Reach A Wider Audience
With online advertising, you can put your brand before millions overseas or expand your reach beyond your local area. The internet is boardless. Your business is no longer stuck within your local area. Do you realise you can actually compete with larger companies? This is not an easy thing to do offline.
Measurable Results
Online marketing tools can help you measure the effectiveness of your advertising campaigns. You can literally track everything! You can track clicks, impressions, likes, shares, conversions, sales, ROI, and other metrics to see which ads are generating more sales and which are not, so you can cut the losers and scale the winners. You don’t have to advertise blindly anymore.
Real-Time Reporting
What’s amazing with online advertising is that the effectiveness of your campaign is reported in real-time. This means that you can make changes on the fly. If something is not working, just stop the campaign so you don’t waste your budget or scale your campaign if it’s performing well. This detail reporting can provide you with crazy information.
Retarget Your Audience
With online advertising, you can retarget potential customers who have already interacted with your brand. Maybe they visited a specific page on your website, viewed another ad from your brand in the past, put a product in their cart but have not completed the purchase or even clicked a specific link. Everything is trackable. You can actually follow these people on the internet and show them the same or a different ad each time. Why? Because you know that these people are actively looking to buy the product or services you offer? Did you know that retargeting interested customers is 10 times more effective and less expensive than targeting cold traffic?
You can’t do all these things (and a lot more) with traditional advertising?
Having second thoughts? We can give you obligation-free advice and tips on how to get started advertising in the digital world.
Learn more about the benefits of online advertising here.
