Social Media Marketing
Social Media Marketing
In the early years, the social media was mainly used by young people to communicate with friends. Today, social media profiles are seen as an extension of a brand’s website; It is undeniably true that social media play a crucial role in getting immense exposure for your business. Today, social media marketing should be part of every marketing strategy if you want to survive in a competitive market.
There are more than 4.5 billion social media users worldwide, and these users spend an average of 3 hours per day on their favourite platform. The first thing that most people do in the morning is to check out their social media profiles, and the last thing they do before going to bed.
Social media profiles should be seen as an extension of your website and not be used as a substitute for your website. You have no control over those platforms. Never allow your business to be at the mercy of another business policy. You use your social media profiles to promote your own home on the internet, which is under your control. Imagine Samsung promoting and selling their products only on social media. What they do instead, they use social media marketing in their strategy to get more people on their website. They don’t depend on them as it would be a disaster for them.
Is Social Media Marketing really worth it?
Brand Awareness
Having a social media presence is a great way for people to easily identify and engage with your brand. You can also share your brand's story and get people connect with you. The huge number of users today gives more opportunities to get exposed to new eyes every single day. Getting your brand exposed, not only does it position you as an expert in your field but also makes it easier for you to make more sales.
Better Customer Support
Humanize your brand. Authenticity builds trust. Connecting with real people in real-time and receiving a personalised response is much more appreciated by customers rather than receiving an automated message. People want to talk to other people, not faceless businesses.
Increased Website Traffic
With the huge number of social media users, you increase your chances of getting more eyeballs visiting your website. Every single social media profile is a potential bridge to your website. Every post or comment is an opportunity to send more people to your website. If the social media marketing strategy is executed right, it can generate more leads and conversions in the end, which is your ultimate goal. Remember, you are building your business, not Facebook or Youtube.
Customer Insights
People who join you on social media sites can be counted in real-time. You can see how many people commented on your post, clicked through, or liked your post. By noticing these numbers, you will learn more about your audience and what they are interested in so that you can engage with them more effectively. This kind of personalised communication can pave the way for brand loyalty and establishing trust.
Generate Leads
In your posts, you can improve your ranking scores on search engines by including targeted keywords and your link to your business website. At the same time, the more your posts are liked and shared, the more chances you have to direct people to your website and generate new leads. You see, you can't capture new leads on social media platforms. You need to direct them to your website, which you have full control over.
Keep an eye on the competition
One social media marketing strategy is to spy on your competitors. Learn what they are doing and what people are saying about them so that you can make the necessary adjustments to your marketing approach to improve your results.
It’s Cost-Effective
Social media marketing can be very cost-effective. People like to share things that they find interesting and useful. So the more people like, comment, and share your posts, the more you are exposed to new audiences - your friends' friends and followers. In comparison to paid advertising, organic traffic is free and easier to convert into sales but it takes longer. However, both organic and paid advertising should be used to complement each other.
I think it is time to start creating your profile.
Learn more about the benefits of Social Media Marketing here.
