WooCommerce Coupons 101

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Coupons are a great way to encourage people to buy more from your store. They make customers feel like they are getting a good deal, which can make them more likely to make a purchase.

Types of Coupons You Can Use

Percentage Discount: This type of coupon gives a discount based on a percentage of the total order. For example, “Get 20% off on your next purchase!

Fixed Amount Discount: This coupon takes off a fixed amount from the total order. For example, “Save $10 on orders over $50.

Free Shipping: Everyone loves free shipping! You can create a coupon that removes the shipping cost for the customer.

Buy One, Get One Free (BOGO): This coupon lets the customer get an extra item for free when they buy one. For example, “Buy one t-shirt, get another one free!

Bundle Discount: Offer a discount when customers buy a set of items together. For example, “Buy a shirt and jeans together and get 15% off.

Quantity Discount: Offer a discount based on the quantity of items purchased. For example, “Buy 3 or more items and get 10% off.

How Coupons Help Your Store

Attract New Customers: Offering a discount can attract new customers to try your store. Once they see the good deals, they might keep coming back.

Encourage Larger Orders: If you set a minimum purchase amount to use the coupon, customers might add more items to their cart to get the discount. For example, “Get $15 off when you spend $75 or more.

Clear Out Old Stock: You can use coupons to sell items that are not selling well. For example, “50% off on last season’s styles!

Build Customer Loyalty: Sending special coupons to your customers, like on their birthdays, can make them feel special and appreciated, which encourages them to shop with you again.

Promote Slow-Moving Items: Use coupons to move items that are not selling well. For example, “25% off on all winter coats in summer.

Seasonal Promotions: Offer discounts during holidays or special events to boost sales. For example, “Christmas Sale – 30% off everything!

Quantity Discounts: Encourage bulk purchases by offering discounts based on the number of items bought. For example, “Buy 5 or more and get 20% off.

Early Bird Discounts: Offer discounts for customers who purchase early. For example, “Early Bird Sale: Get 15% off if you buy before the end of the month.

More Ideas on Using Coupons

Welcome Coupons: Give new customers a welcome discount. For example, “Welcome! Enjoy 10% off your first purchase.

Referral Discounts: Encourage your customers to refer friends by giving them a discount. For example, “Refer a friend and get $10 off your next order.

Abandoned Cart Discounts: Send a discount to customers who added items to their cart but didn’t complete the purchase. For example, “Come back and get 10% off your order.

Special Occasion Coupons: Offer discounts during your store’s anniversary or customer birthdays. For example, “It’s our anniversary! Get 20% off sitewide.

Limited-Time Offers: Create a sense of urgency by offering discounts for a limited time. For example, “Flash Sale! 30% off for the next 24 hours.

Loyalty Rewards: Reward repeat customers with exclusive discounts. For example, “As a thank you for your loyalty, enjoy 20% off your next purchase.

Tips for Using Coupons Effectively

Set an Expiry Date: Make sure your coupons have an end date. This creates a sense of urgency and encourages customers to use the coupon quickly.

Promote Your Coupons: Let your customers know about the coupons. You can send an email, post on social media, or highlight it on your website.

Keep It Simple: Make sure the coupon terms are easy to understand. Complicated rules might confuse customers and discourage them from using the coupon.

Use Attractive Names: Give your coupons catchy names to grab attention. For example, “Super Saver Deal” or “Weekend Special.

Test Different Offers: Try different types of coupons to see which ones your customers like the most. For example, test between a percentage discount and a fixed amount discount.

Track Performance: Monitor which coupons are used the most and which ones lead to the most sales. This helps you understand what works best for your customers.


Let’s say you own a store that sells clothes. Here are a few ways you could use coupons:

  • New Customer Offer: “Sign up and get 10% off your first purchase.”
  • Seasonal Sale: “Summer Sale! Get 25% off all swimsuits.”
  • Clearance Sale: “Clearance! Up to 50% off selected items.”
  • Holiday Special: “Free shipping on all orders during the holidays.”
  • Bundle Offer: “Buy any two shirts and get 20% off.”
  • Referral Bonus: “Refer a friend and both of you get $10 off.”
  • Quantity Discount: “Buy 3 or more items and get 10% off.”
  • Early Bird Special: “Order now and get 15% off before the end of the week.”

By using these strategies, you can increase your sales and make your customers happy. Happy selling!

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